“The
goddam movies. They can ruin you. I’m not kidding.”
– J.D. Salinger,
The Catcher in the Rye (136)
The earlier
movie theorists or director never imagined the medium of film as it flickered
and lively before them, one could barely expect classical rhetoricians as a
skilled way of arts imagination.
In earlier
period they lacked technology and many forms of expression, but they lived in the
same set of senses as we do. Rhetorical analysis of the movies is called
textual analysis. Rhetorical analysis is an encounter between the film and the
spectator, and the surrounding conditions around them. Rhetorical cannot be
implied in the film text, as it comes from the moment of spectatorship. Rhetorical
is belief to be an Art Machine. Through a rhetoric medium a filmmaker can
convey his messages with power and clarity.
Rhetoric, on the
other hand, exists for no other reason than to make specific changes in
knowledge or behavior
Through the view
of rhetoric, the filmmaker begins with an image, select the medium to transfer
that to the audience. To feel or imagine the image build by the filmmaker
properly.
Eisenstein
agreed with this view but also felt the image to be something which develops
almost spontaneously out of the representations which the artist is
manipulating
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